Gabriel Ramirez

Sprite New Logo

Print Design, Radio Scripts, TV Scripts

What they want

Used the new Sprite logo in all of the future designs for them. Customers really liked the new logo and we used it in everything including, but not limited to, TV scripts, Radio spots, print ads, and anything else we could think of. In one of our TV spot presentations I was asked to come up with a way to show a Sprite bottle dropping into the screen and exploding. We didn't have any exploding Sprite bottles so I made one, it took 15 hours to make and it was a big hit.